Communication at hand for marketing to define business players: The playground

Communication comes in hand for Marketing planning in every step of your daily work. Once you have clear business objectives and the right product or service that can engage your ideal target, finding and deciding how to move with your key business players will become a piece of cake.

Player #3: The Playground

Have you sat and thought of your market's enviroment as a children's playground?

When you think of it that way, you don't find barriers, what you get in your mind are slides, walls to climb and great swings to try and sway in.

This changes your  mindset completely, instead of thinking of barriers, you find amazing places to play and discover.

Some great questions that can help you go deeper in this analysis are:

*How is your current playground and what does it tell you? (Where are you offering your product or service and what are customers saying about it?)
*Who do you play with and what are they saying? (Who are your competitors and how to they communicate?)
*Has it been fun? (How has your performance been? Are you enjoying what you are doing?)
*What other playgrounds are connected and what do they tell you? (What other unexplored markets are connected to yours and how are they communicating?)
*What other kids can you play with and how can you approach them? (What other players in your market are available to cross business and what is their current language?)

Now that you have thought about some pretty fun stuff, you may have found some real opportunities to get to work at. Consider that the best way to play with them is with tests, that is, before changing your whole business to that direction, think of a beta testing phase, to make sure you have tried and learned in that new chance before risking your whole treasure.

Go on now....have fun!