Communication at hand with Marketing - Setting Business Objectives

After so many times you sat down to work on marketing plans, we thought this post might come in hand to help you on some basics.

Today we'll focus on 1 of 3 parts.

1. Start with your brand/company: Review & set your business objectives

Business objectives are very often confused with marketing goals. Les set the differences straight:

Business objectives are those that help your business grow, improve, lead the market, etc.

Marketing objectives are those that help your brand or product achieve a certain task that will help fullfill a business objective. For example: Increase loyalty that will eventually take your company to grow revenue.

Do's: Watch, learn and innovate your product/brand/company as a regular activity. Your main benchmark must be what you have done in the past 6 months.

Dont's: Set your business goals based on other brand's success. You never have the complete picture and/or situation to be able to replicate their business model. Remember that by not doing this, you will guarantee to not go beyond your brand or company's natural capabilities.

Clear example: A sports brand that has strong street guerillas combined with social media to grow costumer engagement. If your brand or company has not a clear brand positioning, you cannot be thinking of a strategy to increase engagement. First position and then let the world fall in love with it!

Communication comes in handy by being sure to share and review your business goals with close and not so close collegues, sometimes you might even get surprised at the deep input their opinion can provide.

Must: Make sure every business objective is achievable and measurable. Going back to compare scores vs your goals will help you know your strategy is going in the right direction.

For a deeper conversation be sure to follow me on Twitter as @ammore or in Google+ as Ingrid Noceda.